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Google and Quirk to Host Event for the Application of Marketing Tools 8-21-2008 |
Google and Quirk eMarketing are joining forces to host an event this month aimed at marketers, developers and designers focusing on the creation and use of application gadgets (widgets) as marketing tools. |
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Gadgets are increasingly being used as effective marketing tools by companies
who mix creativity with the required development skills. Gadgets enable
companies to attach their brand to a helpful tool and to reach a wide audience,
appear on affiliate websites and reach people on their personalised
homepages. Rob Stokes, CEO of Quirk eMarketing says, "The use of gadgets
expands the way businesses interact with their customers online. Your website is
no longer the one and only platform to engage customers and as online marketers
it is critical that we understand how to leverage new technologies appropriately
to build our brands. This Google initiative aims to give both marketers and
technologists the knowledge they require to make these decisions" The
Google gadget event will take place over four hours, from 4.30pm until 9pm on 25
August 2008 in Midrand, Gauteng. The first part of the event will cover what
gadgets are and the benefits of using gadgets as marketing tools. This component
is aimed at decision makers in business, marketing, communications, design and
development. The second part of the event will focus on how to build a
gadget, with guidelines on best practice and technical demonstrations. This part
of the event is aimed at creative agencies, web developers, web masters and
technical leads. The event is free, but seats are limited and will be
allocated on a first-come, first-served basis. In order to register for the
event, send an email including your name, job title and website URL to gadget@quirk.biz. Google has also
launched the Google Qualified Gadget Ads Expert programme that is aimed at
professionals who currently develop or want to develop Google Gadget Ads. The
programme focuses on improving the skills and success of developers, and is
offered free of charge. For more information, go to www.google.com/adwords/gadgetads/qualification/
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