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BlackBerry Bold to Fight Back the iPhone
9-6-2008 |
BlackBerry's share of the smartphone market is decreasing and it’s no coincidence that Apple’s is growing. |
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RIM’s dominant position isn’t under threat just yet, but now that the iPhone has
rudimentary support for such corporate messaging features like push email,
BlackBerry owners will inevitably be looking longingly at Apple come upgrade
time. Without a sleek and sexy multimedia smartphone of its own to keep them
locked in, these are users that RIM could easily lose – which is where the
BlackBerry Bold comes in. RIM probably won’t admit as much, but its new
BlackBerry Bold is a blatant attempt to appeal to an iPhone-buying audience.
It’s by far the best-looking BlackBerry to date and it even looks a bit like an
iPhone – the stainless steel rim around the case and flush-fitting screen are
two obvious design cues. The Bold’s shape is a good deal rounder than
previous BlackBerries and the back has a curved profile not unlike that of the
iPhone 3G. Rather than mere plastic, however, the Bold’s battery cover is
covered with fake black leather. This makes it feel more like an old cigarette
case than an executive plaything, but we rather liked it. And note the words
“battery cover” – the BlackBerry Bold has a removable cell, which is one over
the iPhone. Another +1 for the Bold is its physical keyboard, though this
isn’t as big a deal as you might think if you’ve spent any time tapping away on
the iPhone’s virtual keys. RIM is somewhat renowned for ensuring that the
keyboards on its smartphones are nothing short of excellent, and the Bold
certainly continues the trend. The keyboard has the trademark BlackBerry ‘smile’
and each key has an angled profile (sloping left on the left side, right on the
right) with a bevelled edge that makes each one feel distinct under the thumbs.
The BlackBerry Bold also has RIM’s most recent input innovation – a tiny
trackball. As on other models, this replaces the infamous side-mounted
scroll-wheel for selecting and it works pretty well – though the consistent
behaviour of the back and menu buttons in every application also plays a major
part in this (take note, Windows Mobile). Source: www.webhostdir.com | | | | |
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